Rising from the heat of the Australian sun, the ROLA™ brand is embarking on a new journey in 2005. It’s the year that ROLA is being launched into the competitive cargo management market here in the United States.

ROLA, already a strong brand renowned for supplying cargo management solutions in Australia, predominantly specializes in rooftop carrying solutions. It is looking to extend its representation in the U.S. market by entering a broad range of rooftop, inside and rear of vehicle cargo solutions, available through the Cequent Towing Products Installer and Cequent Consumer Products Retail distribution channels.

Positioned as a premium brand, ROLA is expected to take the market by storm by providing innovative and stylish solutions which focus on making it easier for consumers to move their gear. Targeting outdoor enthusiasts and active consumers who enjoy outdoor activities and who really want to look the part—the ROLA brand is available in a broad range of products tailored to fulfilling consumer’s cargo management needs.